LENITA & XTG - VERTICAL INTEGRATION CANARY ISLANDS STYLE

Here I catch up with Lenita Burman at her headquarters in Gran Canaria. Lenita is one half of husband and wife duo, Lenita & XTG.The über successful swimwear, underwear and sportswear brand is probably the only business left on the Canary Islands exporting to the rest of the WORLD!

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Fabulous Lenita Burman looking gorgeous in a klein blue dress that highlights her Swedish ancestry.

Lenita started her brand selling bikinis on the beaches in Gran Canaria back in 1985. Although originally appealing to a surfer crowd, the range now includes soft cup and underwired bikinis with a whole plethora of accessories for pre & post swim – something which now positions the brand in a much bigger market.

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Fast forward to 2013 and the Burman’s business is rapidly expanding, currently housing XTG (men), XTG KIDSLENITA , LENITA STREET and 12 shops under its umbrella. Developing their LENITA STREET range under the design direction of their daughter Nicole – fresh from Marangoni Istituto in Milan – the updated range will include four jeans, tees and layering sweaters for AW13. Exciting times for the brand!

Not only this but they’ve relocated manufacturing from China to their Gran Canaria offices, which already encompasses logistics, the art studio, the workshop, offices and the canteen.

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The 2013 collection is so wearable and gorgeous I ask her to help me make a choice of pieces that would work for a long weekend on the beach at Las Meloneras’ luxurious Lopesan Costa Meloneras Resort with the bike, me and Mr P.

Check back in to see our choices!

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Photograph of Lenita by Marcasdom