Being a fan of Barbie, I can recognise Action Man from miles off and that's even without my glasses on.
So, when the boys came out in their plastic, molded hairstyles courtesy of the Fudge stylists, and what seemed an almost 6 foot frame. Mattel's 60's doll came to life for me.
James Long's quilted padding reptilian in effect came in different sizes and was trimmed and compartmentalised by fabric. The bombers are reversible, but I didn't see the effect on the catwalk and the backstage post show was so bombed, we didn't make it!
The colour palette in red, white, black and blue and the lack of shirts gave the whole collection a Grand Prix feel. A clever knitting effect created by ribbon woven through a leather mesh bomber echoed throughout. In fact, the mesh effect was transposed on most of the collection: knits, sweatshirts, jackets and the baseball boots in collaboration with Kurt Geiger.
James Long's futuristic vision is, I know really more Cosplay then Mattel, but with the youngest member of the Long family in the audience, I like to think Ken might be a gentler start!
Photographs by Chloe Crewe Read