From labels such as Nine in the Morning (above) and its reversible jeans to Poshead's quirky pochettes with a spectacle theme, the White Show is a playground for discovering new brands! It's always a joy to attend.


Seea by Italian surf fan Amanda Seea is a swimwear brand with femininity as a reference point. She manufactures in whichever country she is stocked in, but always using Italian fabrics, and the whole collection has 50+ UV protection.

Now based in California, Amanda's mantra is to design flattering and feminine swimwear for surfing, and the added bonus is that her printed fabrics are retro and fun.


Shit Happens has a beautiful story. It is made by a porcelain design team, who each year with humour, translates the crap they've been through creatively. All of their rings are made with porcelain due to it being a beautiful and noble material, strong enough yet with weak spots - mirroring a person's life.


STINE GOYA is another successful ex-Central St Martins student, this time from Denmark. The whole collection is inspired by light, either falling through windows or the reaction with flower installations. Further inspiration comes from German contemporary artist Camilla Richter's kaleidoscopic work. The hued panels create a coloured sequence when light plays with them, resulting in a collection that's not only playful and artistic but decidedly feminine too.


EFLUVI means the sound of the wind running through the grass (Korean). The collection is almost all about magnifying glasses - a stylish way to read without the need for glasses, designed for special loved ones - they have a mother and daughter line, which includes a magnifying glass for the mother and ring for the daughter. And there is another collection, specifically for men with a handkerchief, in Korean Hambok material, attached at one end.


IMG_3865.JPG All photographs Giulia Rosatelli