LFW- HEMYCA - DECRYPT GENERATION OVERLOAD

So London Fashion Week has come and gone again ALREADY! And, as usual, the innovative creations for AW2015  wonderfully showed off the capital’s eccentricity.

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Looking at the global influence of the online world, Hemyca's latest collection called ‘Decrypt: Generation Overload’ explores the trials and tribulations of this inundation of digital information. IMG_1790.JPG Helen Clinch & Myra Nigris, the creative due behind the brand, hosted the event in 'The Atrium' at the sexy ME London Hotel, which suited the their LFW film in collaboration with Sony artist Judith Hill perfectly. image The pieces on display focused on heavier seasonal items and included gorgeous autumnal capes, high-necked outerwear and long sleeved coats. Tartan was interspersed, with more geometric patterns, classic stripes and digital monochromatic prints, while the colour palette leant towards dark brooding wintery tones like greys, blues, black, purples and oxblood reds IMG_1791.JPG Epitomising the sensual femininity of modern women today, this collection satisfies our need for form and function, providing protection and style.