Starting life as just a passing idea between three friends on holiday together in Ibiza, Holas Beachwear became a reality, with a fabulous launch in 2014.
Communicating a powerful slogan ‘Holas Beachwear only for those that dare’ the collection is adventurous but tailored and cut to perfection; I mean, I guess as they are men designing for men, the fit is bound to work!
But when I spoke to them backstage at their season three show, it was the innovation that I found gets them really excited about their pieces. Perhaps a favourite creation was their pique weave on the short vintage air swimming trunks that hit pretty high on the thigh.
The inspiration for this season comes from three coasts. From Greece in the Mediterranean they took the blues, whites and reds as well as the nautical themes such as the ropes and sailors knots.
The yellows, magentas, greens are influenced by Cuba, with the vegetation themes and textures making reference to Havanna.
The African references can be seen the muted palate of blues, aubergines and greens, combined with pinks and magentas, as well as in the tribal desert colours with fluorescent prints.
Talking to the models backstage (Yep lucky me!), I asked them what they thought of the brand. Their response – Its very comfortable and perfectly fitted. Well I guess with that, enough said!
photos @santiagoladeiro for @mscastrorides