When I first saw the brand I was totally taken aback - wearable and simple pieces with elegance and glamour! Of course when I met Winonah herself I realised it was an extension of her own personal style! She's very used to the red carpet scene always on trend but with a quiet elegance that turns heads!
WINONAH de Jong if you don't know, is herself a talented designer, style icon and popular social media celebrity.
Produced as a representation of her own personal style, Winonah is a firm believer in fashion as a an expression of creativity and her Summer 2016 collection is made up of pieces she would want in her own wardrobe.
The contemporary, ready-to-wear pieces utilise the intricate Italian craftsmanship of Maison M to accentuate and celebrate femininity and highlight the silhouette. With a focus on luxury, the collection is immaculate in quality, featuring impeccable cuts clean lines and sophisticated materials such as pure silk and linen, flexible kangaroo leather, macramé and cotton-raffia jacquard.
Not I guess for the shy and retiring type, the pieces often feature daring colours, transparent cut-out panels and revealing high-leg slits, that never go that high to show too much, but are there to add an extra touch of seductive glamour.
photos by giulia rosatelli except the look book pieces courtesy of Winonah.