Jane Bowler came onto my radar recently in fact at the National Wedding Show in Manchester.
I love fashion that is eclectic and different, so I was blown away when I first saw the unique and innovative designs of Jane Bowler.
Jane has been creating luxurious sustainable fashion accessories and textiles in her studio in London since 2011, exploring and experimenting with materials that create tactile surfaces and pushing the boundaries of what is considered wearable. Her pieces are more like spectacular art works.
Passionate about teaching and inspiring the next generation of designers, Jane also holds educational workshops and regularly speaks out about the importance of sustainability I the fashion industry.
Keen to learn more about her creative process and the incredible work that goes into each individual piece, I asked Jane the following questions.
You showed your first ever bridal collection in Manchester and the dresses I saw looked incredible. As sustainability is something that is important to you as a designer, what materials do you usually make your collections from?
Yes, we recently created our debut Jane Bowler Bridal collection. Our aim was to create a collection which broke away from traditional bridal wear whilst also encouraging the bride to wear her outfit again and again. Most of the garments are reversible, allowing the bride to either transform her look from the aisle to the dance floor or to wear it again for a future event. We custom make the garments in a huge range of colours and finishes.
The collection is made using our signature hand printed and hand constructed plastics in combination with soft macramé fabrics which are made in collaboration with my head of knitwear Heather Orr. Our focus on craftsmanship and quality allows us to continue our sustainable ethic alongside the ‘wear it again’ concept. It seems like such a waste to only wear the most important outfit you may ever wear just once.
We will also be showing the collection at the Most Curious Wedding fair in London this March.
I understand that you make jewellery for all the pieces in the collection. Do the ideas for these unique pieces come after you have already designed the dress or do you design them both as a whole, at the same time; and do you use the same materials for both?
The accessories are a really big part of the brand. They naturally evolve after the womenswear collection has been completed, as we tend to use leftover shapes and materials to avoid any waste. Our next collection will be a full accessories collection! We are really excited about developing new headwear, shoulder pieces and jewellery and have already started experimenting with our signature plastics, metallic surfaces, colour and shapes. It’s going to be fantastic, but you will need to wait a few more months to see it! Stay tuned!
I know that you enjoy delivering workshops. Would you consider doing one abroad or is it just a studio based concept?
We run most of our ‘Jane Bowler workshops’ in our East London studio. It is fantastic for the attendees to work alongside myself and Heather in our studio space as they get to see how we work,and also see our collections up close. I have travelled as far as the Philippines with the British Council,and also run workshops at the V&A museum and within Universities and schools. I love the educational side of the brand, it’s amazing to be inspiring the next generation of creatives, and to share my skills and knowledge. Take a look at our range of workshops.
Her fabulous creations are available