Chiara Ferragni is a lady who truly lives her brand! The girl justnever stops! She's a successful blogger, a magazine cover star and now she’s added the title of Spring 2016 face for Amazon to her numerous other ambassadorial positions.
Oh, and did I mention she’s the creative director of a hugely-popular shoe brand that carries her name!Yes this fashionable and entrepreneurial lady is one pretty HOT ticket!
So why is her label so successful? Well first and foremost her collections are always fun, with an innate ability to make you smile! Then secondly, on closer inspection, you realise they are also highly practical.
This coming season features the Camperos boot in various heightsfrom ankle boots to over-the-knee length. Available either plain (silver of course) or decorated in Ferragni’s unique style with eyelet studs, stars, graphics and flames – the perfect eye-catching accessory to complete the look, paired with a day dress under a leather jacket– which of course this season she has designed in 100% Italian leather with intricate detailing.
Then there are her signature flirtywinky eyelogos, which adorn her styled pumps, slip ons and slippers. This season the shoes also have a just that Insty bit more glitter and the addition of stars, velvet and embroideries.
With so much lurex and so many sequins on the catwalks for winter,her fabulous heels are definitely are a must and the highlight of the collection.
Of course, the wildness of the shoes might not be to everyone’s taste for normal day wear, but Ferragni also has a range of accessories, backpacks, iPhone cases and tshirts adorned with chains and studs that follow the central theme.
Photography Giulia Rosatelli