I met Anna Skodbo around four years ago at LFW and despite the years that have passed, the main message of her label has remained intact; always firmly rooted in the on-trend concept of gender fluid attire.
In fact, Skodbo is such a passionate fan and observer of style and self-expression, she has launched an initiative whereby each person that sends her photos of how they wear her designs, receives a tempting 20% discount on their next buyand gets featured on her social media!
Seeing her again at her recent private order and press day, I was impressed by her collection which allows people to decide what size suits them best. In this day and age of size controversy, Skodbo offered images of different sized bodies in the clothes as a reference point, using letters rather than the typical sizes in an attempt to move away from body shaming and size stereo types.
Although the term ‘eco’ is never mentioned, Skodbo’s materials of preference are Harris Tweed, organic and unbleached bamboo,cotton and leather cut offs. In my opinion, her screen printed fabrics inspired by London are the highlight of her work, especially as they feature that smoggy grey colour I love. Although urban and hard edged I have always found her collections romantic and compassionate.