On a recent trip to New York where I was buying for my forthcoming boutique project, I found myself in trendy area of Soho. The district itself is well known for its hip art galleries and cool shops, with the likes of Marissa Webb,ElieTahari and MaisonMargiela counting themselves amongst the fashionable neighbourhood boutiques.
However, despite being spoilt for choice, one of my ultimate favourite stops still has to be in the concept store Vfiles on Mercer Street.
The street alone is gorgeous – one of those cobbled streets, from whichyou can see a silhouetted Empire State Building. And the shop itself? Well it follows a typical warehouse style concept, with a resident DJ spinning cool tracks and a vast collection of men and women’s clothing, ranging from either street wear and sportswear, to limited edition pieces for glittery gi
The carry an impressive stock of pieces by my favourite designers Ashish, Jeremy Scott, Undercover, Manish Arora and Sankuanz ; as well as some new discoveries such as Australian label Discount Universe, by Australian design duo Nadia Napreychikov and Cami James.
Their sales items are pretty amazing as well, so if you've ever wanted to own a limited edition Moschino, this is where you’ll find one!