It’s always exciting to see new trends emerge at fashion weeks, but this London Fashion Week Men saw the pocket square re-invented for the unquestionably stylish man, yearning to channel every side of his personality.
This never-seen-before double sided pocket square was invented by Sophia Wu for luxury menswear brand YHIM, and takes the popular men’s pocket square accessory, transforming it into a highly-versatile tool of self-expression, which offers eight uniquely different looks.
The square is part of the ANYTIME ANYWHERE range and each one is created using 100% silk from a 400-year-old English silk mill. Made for the man who likes to stand out from the crowd and exude confidence, courage and creativity, the pocket square aims to ensure its wearer can match it with a different look every day of the week, while still remaining unique and stylish.
The square has two sides, each one exhibiting four separate colour combos and patterns on each corner. Available in different texture and textile combinations the square really can be worn with anything and their really is a piece to suit every taste.
Sophia Wu was on hand to answer some questions
Sophia, you mentioned the pocket squares started out as an idea for a product to give to people who supported your crowdfunding for a book on style?
Yes. The pocket square was designed to be the reward of a Kickstarter campaign to crowdfund a book I was writing. I never expected it to lead to something else. This is the beauty of life. It will surprise you if you have faith in what you do.
Have you always been interested in mens'style?
I have always been interested in style. I have loved clothes since I was a little girl. I chose men's style because I had worked for the menswear industry for eight years before I started my own label, and I do see many men who need style help!
Is the material for the pocket squares from EngIish mills? I know that the manufacturing is English.
Yes. It's made in an English mill with a 400-year history.
I think it's a fabulous idea as a gift but I also see it as an item that can be applied as an accessory for any number of designers. Do you see yourself as supplying the trade and making for their own collections too?
This is a very good question. I did receive interest from a Savile Row tailor who loved my design and wanted to buy my pocket squares but they requested to change the label to their own. I was not prepared to do so because that made me feel I would lose my identity. Then they were also interested in me designing for them. I would love to do that but I didn't have time. I am even struggling with time to run my own brand. If I had more free time. I would like to design for others, absolutely.
All photographs by Alan West for MsCastroRides