The beauty of fashion is that is has no rules and self-expression is really every individuals for the taking.
I personally love to push my own boundaries in what I wear and maybe that is why I love Rira Sugwara’s Dans La Vie label .
This collection for me is THE BEST, but I could be biased. The cameos prints of Raphael´s – Madonna of the Goldfinch (1506) hold a special memory of my spititual youth in FLorence.
Basing her SS18 collection around the theme of ‘Genderless mode’, Rira Sugawara continues to push the boundaries of what is considered conventionally beautiful or normal and rebel against gender stereotypes that can divide the industry.
In tune with the brand’s signature ‘clash beauty’ concept, the collection uses both male and female models to present the unisex designs.
Colours are kept simple, with red, black, beige and green hues featuring together with camo prints and basic patterns. The collection exudes a contemporary sports luxe vibe with contemporary street wear pieces such as leggings, knee-high socks and denim.