Naida de Paz started her brand in 2015, fuelled by a passion for fashion and an impulse need to express her creativity that her profession as a lawyer did not fulfil. I caught up with Naida at Isla Bonita Love Festival this past weekend, and bonded over a shared love for Instagram and social media. We are both crazy about our iPhones and instagram feeds, for the same reason. We both look at them as creative tools to communicate the things that we are passionate about.
Although Naida's bag collections are made up of several diverse series and designs, they are simple cotton shoppers painted by hand with water acrylic paint and sometimes using other textile markers, surprisingly, she does have them categorized under certain headings, which she explained to me.
The AlocanarioBags (transalated literally as Canary style bags) is a way to express the daily goings on of a Canarian. Naida has focused on blue and yellow, as they are the colours that best identify the islands. The bags also feature fruit prints such as the Canrian banana, accompanied by slogans such as 'viva la vida' or Canarian words such as ' noveleriando 'or 'enróllate' mas.
The Classic range is based around the concept of 'No hay problema', which is a memory from her childhood, and describes a person that always caused attention by being different. A village person, yet at the same time a realist, intriguing irony. This collection muses over the irony of some of the aspects of our modern world.
Frida Khalo and her intrinsic ideology of 'Viva La vida' was a point of reference for Naida who identifies with her texts, freedom of speech and her open mind and incorporates them with water melons, which she used so often in her paintings.
Another aspect that influences her designs is the writing of Mario Benedetti, who said " Nadien nos advirtio que extrañar era el coste que tienen los buenos momento." He was one of her favourite writers, because she loves the way he speaks about love and she often uses fragments of his writing on her bags. An important part of her designs is the significance she places on making literature fashionable.
Another design is the 'A contra corriente', which explores how many times we feel that the world is against us, but despite our difficulties, we sill have to remember that when we are battling against the current, we might find replies that others might never find, and we get the chance to ask ourselves questions that others may never imagine.
The 'Si lo niego todo' design, because there are moments that people ask questions that are too peronal or indiscreet, and in response we the might lie or deny our true feelings without really wishing to.
Finally the 'Mas no me puedes encantar' design, which features the Pink Panther, is designed for those who live in awe of, and are wowed by the world around them, and are not afraid to show it. flamingoes and unicorns are just some of her drawings that feature in these designs, which are also accompanied by words that make you smile.
Being a shopper bag fan, with Naida's bags I have the fortunate task of picking a different one for each of my moods.
Images alex diaz for MsCastroRides