I first came across Sadak about 5 years ago in Berlin .. breaking all boundaries on the catwalk. He spoke about multicultural issues, size and gender..
Now he shows in Paris and the brand has grown to a point where it’s found it’s own identity, as much as one can ever find one own identity of course, with Sadak there are always those unmentionably dark corners to explore ..
For this SS 19 collection designer Sasa Kovacevic took traditional ethnic costumes from the Serbian and Balkan folkloric dress and added the totally real phenomena hitting today’s social media addicts of looking good on line . Hence the digital embroidery created by visual artist Milos Trakilovic which featured throughout.“I’m Only Hot Online” and “This is Sadak. This is why I’m broke!”
But as always with Sadak there is the MORE .. this collection focuses on the wars of the 1990’s that brought about the dissolution of Yugoslavia.
Its the story telling of mothers sending their sons to war .. something that really gets me goose pimply .. . All these women handcrafting ensembles with the intention of protecting their offspring while at battle— like amulets these hand stitched protection garments were supposed to ward of the evil and they would even give their sons the dried placenta which as mothers they had kept after birth!
Yeow !! like you can feel that desperation in the collections digital printed textiles and little pouch like pockets.
These textiles and hand-patched plaid shirting featuring ancient Slavic lions & animals were designed by visual artist Ziga Tomori inspired by Serbian traditional dress.
Military details such as trench coats and belts slung across the body together with utilitarian fabrics used reinforce the theme.
Thank god Orange (the colour of hope ) has been used, and then blue of course although primarily there to give depth.. to the collection.
I LOVE SADAK’s collection no matter what turmoil it creates inside me, because it should anyhow - so I guess I need that tattooed somewhere on ME!
All fotos by Konrad Czajkowski for MsCastroRides