With around 87% of all the clothes we buy ending up in landfills and polluting the planet, the fashion industry is finally shifting away from fast fashion and towards more sustainable consumption; and as a result, the future of how we dress is looking radically different.
Industry innovators, designers and brands are thinking outside the box, dreaming up future collections that range from virtual reality clothing that exists online, to intelligent hyper-personalised products empowered by technology.
For starters, the supply and demand for sustainable products is set to grow exponentially and brands who don’t keep up will fall out of the race. But more interesting are the futuristic solutions driven by digital technology. Norwegian retailer Carlings have already created a digital collection which consumers can buy online and have e-fitted to photographs of themselves. And another project is in the works that envisions users downloading digital content to their cloths, only be visible when seen through augmented-reality glasses, giving users endless options to create the looks they want to present to the world.
3D printed clothes are on the rise, with a future goal being that tailor-made clothing will only be created when a client actually places an order, thus eliminating the waste of unbought clothing. And while second-hand and clothing rental services will continue to boom, technology is also set to further influence our wardrobes in the future – think smart clothing and fabric that can gather data.
Of course we want to support the designers on this iniciative so here are three of my favourite at the moment
Salvatore Ferragamo capsule collection of scarves, shirts and jackets made from orange fibre, that comes from citrus juice products.
Adidas Parley collection that utilises upcyled waste from beaches and coastal communities before it reaches the oceans. This includes sneakers, swimsuits, trunks and tops
Victor and Rolf recycle pieces and trims from previous collections Proving that through creativity in recycling you can keep the feelings of newness even in Haute Couture
Iris Van Herpen incorporated 3D printed face jewellery into her catwalk , allowing the designer to design the jewellery that was truly unique to the wearer and customise to fit their face perfectly