Swimwear season is upon us, and after having attended Gran Canaria Moda Cálida Swimwear Fashion Week in between London and Milan’s RTW men’s collections for SS19 and Haute Couture fashion week for FW 2018, I decided to look at how RTW trends translate in the swimwear industry.
I we look at fashion as a means of communicating the current moods and trends in the world today, we can see that swimwear is influenced by the same ideals and concept (although to a somewhat lesser extent).
Take the charming playsuits by Escobar. Traditionally a menswear label, the pieces (which were inspired by the English countryside) were made for men and modelled by men wearing rather feminine looking headscarves but could just as easily be worn by women.
Then of course there was Dapresa whose collection is inspired by Asian aesthetics and rap music, with its silk pyjamas, its sheer leggings and flowing kimonos – all seemingly womenswear items, fluidly and expertly translated to the menswear arena.
A penchant for both utilitarian styles and the floral prints can also be seen in both fashion and swimwear trends this season. For example Lucas Balboa’s "Mechanic Love" collection for 2019, which celebrates the utilitarian man with pieces that seamlessly merge comfort with beach elegance.
And as for florals, the 'Flowers of Guatemala' by Holas Beachwear featured geometric floral patterns adorned on speedo briefs and board shorts.