Fashion is not just a way for us to express ourselves, it also offers a platform for designers to voice their social or moral values and communicate their feelings about social issues currently affecting humanity – of which there seem to be many. This weekend at Feria de Tenerife I was reminded yet again of the importance of fashion used as platform to send us consumers a message. So for all those who say fashion is superficial, read on and let us convince you otherwise.
In Tenerife It was shouted out loud and clear by designers like Artaps that created a modern day mermaid dress poignantly made out of recycled plastic cds reminding us of the massive plastic issues which is choking our oceans.
Big Boston´s collection showcasing their linen , cork and organic cotton tees printed with natural inks with beautiful aboriginal motifs on loin clothed models, reminded us that making wearable pieces is possible without damaging our environment .
Leo Martinez celebration with his ‘diosas ‘collection showcased the glorious liberation of women from the 20 up to date.. oozing with glamour and power the models walked to the popular anthem ‘ a quien le importa ‘ ( does it really matter to anyone ) by Alaska .. the mish mash of styles and materials was hypnotic and echoed the songs popular lyrics which declares in the end you can only be true to yourself .
At London Fashion Week Italian-born Creative Director of Burberry, Ricardo Tisci alluded to Brexit with subliminal hints regarding the current division in the UK, with his anti-establishment themed collection appropriately named Tempest.
Then there was Vivienne Westwood’s FW2019 collection, which was almost more like a manifesto, and came laden with messages of sustainability, democracy and gender politics all delivered by a crew of activists. Maria Grazia Chiuri added social value to Dior’s FW19 collection, with feminist slogans such as ‘Sisterhood Is Global’, emblazoned on T-shirts, while Marta Jakubowski referenced women not being silenced by sending models down the runway in London with flowers in their mouths.
Manish Arora’s boho dystopian collection featured pieces emblazoned with inspiring affirmations such as: ‘What if this is all real’, ‘I am the one I have been waiting for’, ‘Everything you need is inside you’, and Rick Owens used dark flamboyance to comment on the state of the world in his FW collection, sending a message to encourage: "thoughtful living, and planning for the future but with kindness in mind “.
And increasing numbers of designers are sending a message regarding the importance of reducing our footprint on the planet, with sustainable and ethical collections that send a message through their production processes.