Olga Olsson - Midnight Sun Collection SS12

Having managed to wear my black Olsson bikini (the only person whose cut convinced me to wear one after 20 years of abstinence), this Summer it's great to see completely new prints and design innovations for her cruise 2011/12 collection. Two new swimsuit styles plus a high waisted bikini bottom really stand out, the latter especially in her Dusk and Dawn rocks and stars print. The Olga Olsson collection now counts fans in Kate Moss, Sienna Miller, Elle Macpherson and Natalia Vodianova and as always is produced in her Rio atelier where the workers are paid a living wage and work under an ethical code of conduct.

What's her secret?  Limited editions, innovative cuts, exclusive prints, luxuriously soft fabrics, and sustainable designs.