Burts Chip Dress - that's why I just adore collaborations!

20120314-224936.jpg 20120314-225014.jpg Take a whole bunch of crisp packets and four hungry BTEC Extended Diploma 1st year students at Plymouth: Billie Cox, Alice Smyth, Jessica Dyer and Hazel Symons, with creativity, of course, and hey, you've got a dress! This collaboration between two Plymouth locals just WORKS! Burts Chips and Plymouth College of Art have entered the dress for the Best Dressed Ladies competition at today's meet at Cheltenham.

Burts Chips is involved in a sponsorship arrangement with Jockey Club Racecourses, so they get to sell their 9 varieties of flavoured crisps at all their courses. Not only do the students get wonderful work experience and media coverage, but Burts Chips get the best advertising EVER!

It's just WIN, WIN, WIN...Including the fact that I reckon everyone that was there will be taking their crisp packets home in order to try some home recycling creativity. YEAH!