1 fan = 1 book - Armed Angels makes sense of social media

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20120412-211251.jpg I suppose TOMS we're the first with their 'one for one with every pair you purchase TOMS will give a new pair to a child in need' campaign in 2006. Certainly its working worldwide!

So, when I was alerted by Marlene at Armed Angels of their Facebook Project, it struck a cord!

For every new Facebook fan who joins them from now until the 10th May they will buy one book for one child in India for a day with their partner Pratham:

1 new fan = 1 book per child

Now, I think this idea really works! And Armed Angels have a pretty cool selection of tees too!