MENSWEAR MONDAY - EYE RESPECT - showing at london Collections men

Give a perfectly ordinary man a pair of sunglasses & he can be instantly transformed.

As far as I am concerned there are 2 ways to go! Rock & Role or Riviera Blue in fact anywhere south of the Chunnel tunnel works for a ' studied effortlessness'.

20130526-221014.jpg

A 'Sprezzatura'! Obsessed with design & quality & English & Italian culture, style and standards of craftsmanship; it's something that Rufus Abbott at Eye Respect understands very well.

Designed and manufactured by hand. Eye respect glasses ( optical & sun), are conceived in London & then made in the region of Veneto, Northern Italy. Here the 50 year old family – owned workshop( producing the finest acetate frames ).. Puts each frame through more than 60 crafted stages to achieve its unique refined style.

20130526-222848.jpg

Going back to 'Sprezzatura' - the word is taken from Baldassare Castiglione's The Book of the Courtier, where the author explains the meaning as "a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it".

HMMMM so obviously that transformation has got nothing to do with any hard work on the part of the MAN wearing them BUT in fact 100% with the beauty of the glasses.

Eye respect will be presenting at LONDON COLLECTIONS MEN.

20130526-224942.jpg