IT'S MEN! SHOWING MORE LEG, KEEPING MORE TANNED...AND EVEN MORE WAXED

Two things that really hit me this week: 1. Debenhams' declaration that sales of men's shorts that sit top of the thigh have increased by an amazing 156% in the last week. 2. A survey carried out by the Post Office that says 39% of young British males spend most of their time on holiday sun tanning! 20130721-150306.jpg

Ok, so I know that the shorts sales are the result of the soaring temperatures, but also the result of well-known faces such as TOWIE’s Joey Essex and Mark Wright, Cristiano Ronaldo, Danny Dyer, Olly Murs and One Direction’s Louis Tomlinson preferring the thigh-skimming option.

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And yes, check out the SS14 offers from Versace (above), Emporio Armani, Dolce & Gabbana and Gieves & Hawkes. Debenhams' Red Herring range had already taken the high street plunge and brought out a 52cm waist to hem range as early as March, whilst other shorts mostly stand at 70cms.

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With so much body on show, it's definitely WAX time! British men are notoriously known to only wax the day before holiday travel. This is a MISTAKE! 'Leave a couple of days before putting on show to avoid unsightly bumps and soreness', says Julia at Mayfair Tanning and Waxing. The salon offers everything from chest and buttocks to The Athlete (full-body wax). If you're not in London or can't quite face the idea of the pain, be sure that your salon does Outback Organics waxing. It really makes a difference, so too does the Outback Organics Bush Balm cream that can also be used between waxing appointments to help prevent ingrown hairs. It is also suitable for sensitive areas such as the face and under arms, and it can be used straight after intimate waxing or shaving.

Yes, there is a hell of a lot to learn in the waxing arena, boys! And if you want to look good, it only hurts a little bit...

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