Breakfast at the Jermyn Street, St James's Showcase with Early Morning Rebel

Fashion without MUSIC impossible! So, a chance meet with favourite new INDIE POP NOIR BAND Early Morning  Rebel at the St James's traditional foodie haunt, Fortnum & Mason was special. With a heavy few days on the fashion circuit, the boys were starting the day on coffee and a healthy juice of kale, orange and ginger, courtesy of the St. James's press department.

Early Morning Rebel kicked off London Collections: Men with an exclusive invitation-only performance at Soho House. Coming all the way from Los Angeles, the three-piece comprised of vocalist Nathan James, guitarist Dustin Bath and drummer Josh Mervin, played to an intimate audience of industry insiders before the men’s shows commenced.


“It was an absolute honour to come back and play at Soho House for London Collections: Men,” says singer Nathan. “This was our third time in London for the shows and we always hang out at Soho House in New York and Los Angeles – it was a pleasure to kick off the men’s collections at a venue we know and love and we enjoyed going to the shows and parties throughout the three days.”

The band played a medley of its most popular tracks, including ‘Crooked Horizon’, ‘Find An Easier Way’, ‘Set You Free’, ‘Howl At The Moon’, ‘Tell Me What It Matters’, ‘Burn Us Down’ and top song ‘Life Boat’ – brought to the forefront after being featured on American television series, Grey's Anatomy.


The mellow, unplugged acoustic session was made up of Nathan’s powerful vocals and raw, expertly crafted compositions provided by the guitar and keyboard. With Kirsten Dunst and Hedi Slimane – who the band has worked with – counted amongst their fan base, Early Morning Rebel’s performance in London only sought to further cement its position as fashion’s new go-to band. Guests at the event included delegates from Burberry, multiple magazine editors, fashion stylists, friends of the band and fans.

I'll look forward to seeing you play this summer in LA, boys...If you're not back in Europe sooner.

All photographs by Chloe Crewe Read